Privacy & Cookies

Privacy Statement

The Golden Arm (hereinafter “we”, “our” or “us”) is committed to maintaining your privacy. This privacy policy outlines The Golden Arm's practices with respect to information collected from users who access our website at [Property website] (“Site”), or otherwise share personal information with us. The policy also contains information about cookies. The following policies are intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner. We encourage you to refer to this policy on an ongoing basis to stay abreast of our most current privacy policy practices.

The Golden Arm ("we," "our," or "us") is committed to maintaining your privacy. This privacy policy outlines The Golden Arm's practices with respect to information collected from users who access our website at thegoldenarm.com (the "Site"), or otherwise share personal information with us, including guests who book a stay with us. The policy also contains information about cookies and about our text messaging (SMS) communications. We encourage you to refer to this policy on an ongoing basis to stay informed of our current privacy practices.

Information We Collect

We collect two types of information from Users:

Non-personal Information. Un-identified and non-identifiable information gathered via your use of the Site, such as aggregated usage data and technical information transmitted by your device (browser and operating system type, language preference, access time, pages viewed, clicks, etc.), used to enhance the functionality of our Site.

Personal Information. Information that identifies you or could reasonably identify you, including:

Device Information: geolocation data, IP address, and unique device identifiers.
Registration Information: full name and email address, when you sign up for our newsletter.
Contact Information: full name, phone number, and email address, when you fill in the Contact Us form on our Site.
Booking Information: full name, phone number, email address, mailing address, and payment information, when you make a reservation through our booking engine.
Mobile Information: your mobile phone number and the fact that you have opted in to receive text messages from us, collected when you provide your number during booking, at check-in, or by texting us directly (see "Text Messaging (SMS) Communications" below).

We receive this information when you voluntarily provide it (booking a stay, filling out a form, texting us), when you use the Site in connection with our services, and from third-party providers such as our booking engine and analytics vendors.

How We Use Information

To process and confirm reservations, arrange check-in/check-out, and provide guest services during your stay;
To communicate with you by phone, email, or text about your reservation or stay;
To keep internal records and respond to customer service inquiries;
To periodically send promotional emails about offers or news we think you'll find interesting (you may opt out at any time — see "Marketing" below);
To customize the Site to your interests and for statistical/analytical purposes to improve the Site.

Text Messaging (SMS) Communications (added for carrier/10DLC compliance)

When you make a reservation with us, you provide your mobile phone number, which we use to send you check-in information and instructions related to your stay. We do not use your mobile number for marketing or promotional text messages, and we do not share it with any third party.

Message frequency varies based on your reservation and any messages you send us.
Message and data rates may apply.
Opt-out: You can opt out of text messages at any time by replying STOP to any message from us. You will receive one final message confirming your opt-out. You can also contact us using the information below to be removed from our texting list.
Help: Reply HELP to any message for assistance, or contact us at (312) 548-3811 or 411@humbledhospitality.com.
Carriers are not liable for delayed or undelivered messages.

Your mobile opt-in information is never shared with any third party for any purpose. All sharing described elsewhere in this policy excludes mobile phone numbers collected for texting and opt-in/consent records related to text messaging.

Marketing

We may use your name and email address to send you promotional materials about our services. Your mobile phone number is used solely to send you check-in and stay-related information and is never used for marketing or promotional messages. You can decline marketing emails at any time via the unsubscribe link in any marketing email or by contacting us directly.

We do not sell or share customer information with third parties for their own marketing or promotional purposes.

Sharing Information

We do not rent, sell, or share Users' information with third parties except as described in this policy. We may share Personal Information in limited circumstances:

Service Providers: with third parties who help us operate our business — for example, our booking engine/property management system (Cloudbeds) and payment processors — solely to perform services on our behalf. These providers may not use your information for any other purpose.
Legal & Regulatory Authorities: when required by law or necessary to protect our legal rights or the safety of any person.
Business Transitions: if all or part of our business is sold, merged, or transferred.

Mobile opt-in consent and mobile phone numbers collected for text messaging purposes are excluded from all sharing described above and are never shared with any third party for any purpose.

User Rights

You may request to:

Confirm whether we are processing your personal information, and access the information we hold;
Receive a copy of the information you've directly provided to us, in a portable format;
Correct inaccurate personal information;
Request deletion of your personal information;
Object to, or request that we restrict, our processing of your personal information;
Lodge a complaint with a supervisory authority.

These rights may be subject to our legitimate business interests and applicable legal requirements.

Retention

We retain personal information for as long as necessary to provide our services and comply with legal, accounting, and regulatory requirements, after which it is deleted or anonymized.

Security

We use industry-standard measures to protect the information we collect and require third parties we work with to do the same. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Cookie Statement

What Cookies Are

A cookie is a small piece of information sent to your browser and stored on your device while you visit our Site, used to help the Site function, remember preferences, and gather usage statistics.

Types of Cookies We Use

Session cookies — temporary, deleted when you close your browser.
Persistent cookies — saved for a set period to remember your preferences across visits.
Third-party cookies — set by other services, such as analytics providers.

We use Google Analytics to understand how visitors use our Site (pages visited, frequency of access, etc.), based on IP address rather than personally identifying information. Google's use of this data is governed by the Google Analytics Terms of Use and Google Privacy Policy.

Managing Cookies

You can disable or delete cookies through your browser settings at any time. Doing so may limit some Site functionality.

Further Information

We may amend this policy from time to time; changes take effect immediately upon posting, with the revision date updated below. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

Governing Language: English is the definitive and controlling text of this policy, notwithstanding any translation.

Questions about this policy or your information? Contact us:

The Golden Arm 1745 West Division Street, Chicago, Illinois 60622 Phone: (312) 548-3811 Email: 411@humbledhospitality.com

Last Modified: July 15, 2026